ENTERTAINMENT NEVER ENDS

Thursday, January 27, 2011

Superbowl Halftime Show, for real?

It's that time of year again. Fans are getting their wings ready for the Superbowl. I've rarely missed one, that is the halftime show of course. That and the 30-second million dollar commercials are more culturally representative of America than actual American Football.

I have nothing against football, I wasn't raised in the U.S. so naturally I'm the type of guy that's always complaining about why they call actual football soccer, here in the States.

What I find so interesting about the largest viewed television event of the year is the craftiness implemented in the commercials. It's what's happening now, what people want to see and buy. The same is true for the half time show. It's what's "hip".

Sadly, The Black Eyed Peas is what's on the top of America today. Historically, the main performers of the Halftime Show were marching bands. During the 80s and 90s the music superstars of the world took the stage for the 12-minute set list. The peak was U2 in 2002 as they paid an emotional tribute to the victims of 9/11 performing "Beautiful Day," "MLK," and "Where the Streets Have No Name."

In the past decade we've seen a decent Paul McCartney playing Beatle tunes (he could've at least invited Ringo), a Rolling Stones that were way too old to perform, Prince (enough said) and Pete Townshend and Roger Daltrey Posing as The Who (How could you guys?).

Bruce Springsteen and Tom Petty & The Heartbreakers pretty much symbolize America so that was fine. But the fact that a newly turned techno pop group who have a smash hit are considered "the best" is just not cool by me. That's right, The Black Eyed Peas should stay where they belong: either doing club gigs or indoor venues. There is no way they can hold up to a massive arena crowd even if it's just for 12 minutes. Maybe that's why the Prairie View A&M University Marching Storm is joining them.

Disappointment. I don't have the halftime show to look forward to now, but at least I've got the ads. Although the fact that Justin Bieber is teaming up with Ozzy Osbourne for a Best Buy ad isn't getting me excited at all.

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